Online COVID-19 Programming Sessions

How to Build a Retail Channel

Monday, October 26, 2020, 6:30 pm

Join marketing and early stage strategist Cynthia Cohen to learn more about how to build up your business’ retail channels.

How a Mentor Can Help Your Business Grow

Monday, October 5, 2020, 6:30 pm

Mentors can be so helpful as a sounding board to help a new founder develop the business. Learn more from President of Arsenal Medical, Upma Sharma, PhD, who will share her experiences as a mentee and mentor.

Using Instagram to Build Brand, Audience, and Sales

Monday, September 28, 2020, 6:30 pm

Is Instagram where your audience hangs out? Then you have to be there! Instagram is an effective tool for communicating what your brand is about; for finding people who like what you do; and for engaging with people who want to buy.

Level up your Insta game by attending this session led by marketing guru Jennifer Texada.

What Type of Loan is Right for my Business?

Monday, September 14, 2020, 6:30 pm

Knowing what lenders evaluate is so important to know even before you are ready to apply for loan. Join Fatiha Ainane from Accion and Aliana Pineiro from Boston Impact Initiative to share their knowledge about loans for small businesses.

Should I Sign this Contract? Basics of a Legal Contract

Monday, August 3, 2020, 6:30 pm

This session will help you understand how to identify big issues in a legal contract and address any questions you may have about the basics of contracts.

This session will be led by Steve Ayr, startup and corporate attorney at Casner & Edwards, LLP.

Using Video to Promote your Business

Monday, July 28, 2020, 6:30 pm

Join Jessica Pang to learn more how to maximize your online presence through video.

Finding Product/Market Fit

Monday, July 20, 2020, 6:30 pm

How do you know customers want what you’re offering? How do you decide who to sell to, and what to sell them? How do you know if you’ve gotten it right? This is “product/market fit”, when customers want what you’re selling.

Learn about “product/market fit” and how to tell if you’ve got it at this session.

This session will be led by Sung Park, serial entrepreneur and investor and current CEO of Farma Genetix.

Email Marketing: How to Build Your List and Maximize Sales

Monday, July 6, 2020, 6:30 pm

Email marketing is one of the oldest forms of digital marketing — and still one of the most cost-effective, with a low cost to get started. It’s a great way to build your relationship with past customers and leads, generating more sales in the future.

Learn the basics of email marketing at this session.

This session will be led by Kate Keough Sama, manager of Technical Support Management at Hubspot and formerly COO of Pepperlane and PaintNite.

Elements of Brand Building

Monday, June 15, 2020, 6:30 pm

Brand building is the process of generating awareness and promotion of the products or services of a company. Brand building strategies bring consumers closer to the brand and provide value for them so that they can know, feel and experience the brand.

How do you build your business’ brand?

This session will be led by Janice Dru, Senior Marketing Director for CIC. Janice has managed marketing programs for startups to Fortune 500 corporations spanning various industries, including financial services, e-commerce, information services, legal, B2B software, digital advertising, consulting, and higher education.

Mapping the customer journey

Monday, June 1, 2020, 6:30 pm

How do you give your customers the best experience you can? By mapping the steps your customers go through before they buy from you, you can learn how to improve their experience so they buy more, and more often!.

This session will be led by Bozhanka Vitanova, co-founder/Managing Director of TeamLift. Bozhanka has been an instructor for the NSF I-Corps for several years, teaching entrepreneurship skills to PhD students.

Managing cash flow in troubled times

Monday, May 11, 2020, 6:30 pm

How does a business owner know what bills must be paid, which bills can be delayed, where to try negotiating for a smaller payment?

This session will be led by Diana Pereira, founder/CEO of Balance Financial Management and co-founder of Kiva Cowork..